The compliance + intelligence layer
above the tools you already use.
DARA sits above your POS, your ERP, your CRM, your IoT streams, your inspection platform — and produces the daily intelligence brief your team should have been getting all along. We don't move your data. We don't train on it. We don't see it without you logging the read. Your data stays in your tenant.
Your data stays in your tenant. Always.
Your tenant. Your keys.
Every workspace is provisioned with its own AES-256 encryption key. We don't have access to your data unless you log the read. Architecturally enforced at the database layer — not by policy, not by promise.
We don't train on it.
Your operational data never feeds a machine-learning model — ours or anyone else's. The DARA Engine reads your data live, produces the brief, and forgets. The training signal that improves DARA comes from anonymised feedback loops, never your raw data.
Audit every read.
Every interaction with your data writes to your audit log inside your workspace. You can see what we saw, when, and why. The audit trail is regulator-grade — built to hold up under AUSTRAC, UKGC, BSR, APRA, FCA, FinCEN.
We sit above the tools you already use — your POS, ERP, inspection platform, IoT stream — and produce the daily intelligence layer they should have been generating. We're not a data mining company. We're the synthesis layer above your existing data, owned by you, gated by you, auditable by you.
One synthesis layer. Seven operational realities.
The DARA Engine is the same product across every industry — what changes is the rulebook coverage, the data ingestion shape, and the regulator surface. Below is the current vertical coverage. Some surfaces are public. Some are introduction-only because we're already in conversations with the operator and their data isn't ours to share publicly.
Industrial energy consumers: RERT · FCAS · WDRM · LGC · BTM Generation arbitrage stack synthesis. By introduction only.
Building Safety Act 2022 · BS 8214 · BS 9999 continuous compliance evidence for fire-safety operators. By introduction only.
Insurer-distributed compliance evidence layer for contractor-liability portfolios. By introduction only.
Why your data is worth billions — and what it costs you to find out.
Operators who run the world's data estates trust DARA in two places.
Same intelligence engine. Different language per audience. Different regulators per jurisdiction. One daily brief per operator.
DARA Industrial
For services · utilities · resources · infrastructure
The read-only intelligence layer for organisations that run hundreds of sites and dozens of telemetry dialects. We don't replace your historian or SCADA — we sit above them.
Active conversations across AU/NZ Tier-1 services and utility operators.
DARA Wagering
For sports betting operators · AU · UK · EU · US
The regulator-grade intelligence layer for operators carrying a wagering licence. One morning brief, one audit trail — every regulator surface, every jurisdiction.
Active conversations with AU social bookmaker design partner. Multi-jurisdictional architecture.
// BOTH PRODUCT LINES SHARE: same engine · same operating posture · sovereign deployment · read-only ingest · regulator-grade audit trail · daily brief delivery model.
Whatever POS you run.
DARA reads it.
You don't need to be on Square to use DARA. Three native OAuth integrations cover ~80% of the AU/NZ SMB POS landscape via the accounting layer alone (Xero + MYOB), and the universal CSV path lets any other system — Stripe Terminal, Lightspeed, Tyro, Toast, Clover, your bank-issued EFTPOS terminal — feed DARA in under 60 seconds.
OAuth · invoices · banking · accounts receivable
OAuth · daily sales · cash position
OAuth · POS Live · real-time transactions
Stripe · Lightspeed · Tyro · Toast · Clover · bank EFTPOS
Drag your daily sales export into DARA today — the platform auto-detects your schema (transactions / customers / inventory), flags compliance gaps against your jurisdiction's rulebook, and ships your first DARA brief within the same session. No data engineer required.
- ▸ Stripe Terminal · 3-week build · Q2 2026
- ▸ Tyro (NAB-owned EFTPOS) · pilot conversations open · Q3 2026
- ▸ Lightspeed Retail · post-Stripe sequencing · Q3 2026
You're capturing data. Are you making money from it?
We built DARA OS because
the gap was personal.
For years we watched mid-market operators in retail, hospitality, and treasury pay either $24,000 a year for a Bloomberg terminal they barely used — or stitch together five spreadsheets every Monday because the only real synthesis alternative was a $500K+ Palantir engagement that would never come.
Both options were broken. DARA OS exists to close that gap — engineered as a three-tier intelligence architecture: a DARA Engine synthesis layer for speed and breadth, an internal Operations Desk headquartered in Sydney for daily oversight and customer success, and an Expert Network of senior data analysts in formal partnership with DARA who maintain jurisdictional rulebooks and handle deep human analysis where judgment matters.
Every line of code, every DARA prompt, every rulebook clause, and every analyst contract was shipped against a real operating need — not a roadmap slide. Founding customers get direct access to me, the analyst lead assigned to their workspace, and the rulebook authors covering their jurisdiction.
Ten modules.
One operational nerve center.
Every module installs independently. Composable. API-first. Built for enterprises measured in continents, not cities.
Unified Data Capture
Ingest CSV, POS, CRM, IoT, ERP and supply-chain streams. Auto-profiles every column, surfaces drift on re-upload.
DARA Insight Engine
DARA Engine surfaces trends, anomalies and predictions — each quantified with a revenue-impact line.
Decision Mapping
Visual pathways: Data → DARA Synthesis → Decision Brief. Every opportunity ranked by ease, time-to-value and regulator-grade evidence shape.
Market Playbook Scorecards
Score your CSVs against RBI · NPCI · CBN · SARB · Udyam rules. Localised benchmarks, pass / warn / fail, regulator citations.
Localised Intelligence
Workspaces run in ₦ · ₹ · R · R$ · A$ · $ · € · £. Every insight, briefing and proposal quotes in your currency, scaled to your market.
Walkthrough Recorder
One-click screen + voice capture. DARA auto-transcribes and suggests highlights. Embed on ABM pages or deal rooms.
ABM Pages + Auto Deal Rooms
Account-specific landing pages with live ROI calculators. Cross the threshold → DARA auto-spawns a branded deal room with a DARA-drafted proposal.
Branded Email + Ask DARA
Resend-powered outbound in your brand. Prospects reply → threads land in DARA. Inbox weaponised as a discovery loop.
Brand Kit (White-label)
Inject your logo and accent into every public page, deal room and PDF. Distribute DARA under your own brand.
DARA Assistant
Converse with your data. Ask revenue questions, get strategic answers — every claim cited back to the source CSV.
Your data, scored against the rules that matter.
Generic AI tools don't know which regulator runs your market, which metros skew your concentration risk, or which number format your tax filing expects. DARA does. Eight benchmarks per market, cited to the exact regulator circular — for every jurisdiction you operate in.
We show you exactly where the next decision lives.
Every signal, every system
CSV, POS, CRM, IoT fleets, ERP ledgers, supply-chain graphs. Stream or batch. Tenant-isolated. Drift-aware on every re-upload.
DARA + human review
Trends. Anomalies. Predictions. Every model quantifies confidence and operational impact in your context. A named analyst QAs the output before it lands in your inbox.
Intelligence as an output
Visual flow maps: Data In → DARA Synthesis → Decision Brief. Every opportunity ranked by ease, time-to-value, and regulator-grade evidence shape. The brief lands in your inbox — never in a third-party marketplace.
DARA runs the engine.
Senior analysts run the judgment.
Layer 03 of the DARA architecture is the Expert Network — senior data analysts in formal partnership with DARA under our Expert Programme. They author jurisdictional rulebooks, run deep-dive sessions, and grow with the platform.
Formal partnership structure.
Every analyst in the network signs a formal partnership agreement — NSW-governed, 16 clauses, executed through DARA's in-house e-signature flow. Confidentiality, data-handling protocols, IP assignment, and conduct standards are codified before any customer data is reviewed.
▸ Data-handling + confidentiality codified
Where humans matter most.
AI handles the daily synthesis. The Expert Network handles the judgment work — authoring jurisdictional rulebooks (RBI, CBN, SARB, APRA), running deep-dive sessions for treasury and risk decisions, and reviewing edge cases the AI escalates.
▸ Live expert sessions
▸ AI-escalation review
Aligned incentives.
20% MRR commission on every paying customer the analyst refers, paid for as long as the customer stays subscribed. 60% revenue share on live expert sessions booked through the marketplace. Senior tier unlocks at 5 referrals + 4.5 NPS.
Apply to the networkThree layers of intelligence.
One operating system.
DARA is not a chatbot bolted to a dashboard. The platform is engineered as a layered intelligence stack — frontier AI handles speed and breadth, an internal Operations Desk handles continuity and customer success, and an Expert Network of senior data analysts in formal partnership with DARA handles the judgment calls that machines should not make alone. Each layer carries an explicit, documented role.
AI Synthesis Layer
DARA Engine runs grounded on your real workspace data — POS feeds, accounting books, treasury positions, commodity benchmarks. Daily briefings, anomaly detection, and natural-language workspace queries all flow through this layer. No training on customer data.
Operations Desk
Sydney-headquartered internal team responsible for customer onboarding, day-to-day workspace oversight, integration health-checks across Square / Xero / MYOB / Stripe, and incident response. Founder-led, with a defined hiring plan funded by the seed round.
Expert Network
Senior data analysts in formal partnership with DARA under our Expert Programme — each governed by a master partnership agreement (NSW law, 16 clauses, in-house e-signature flow) covering confidentiality, data handling, and conduct standards. They author jurisdictional rulebooks, run deep-dive sessions, and grow with the platform.
Not a chatbot. Not a dashboard. An operator terminal.
Most teams considering DARA ask the same fair question: why not just use ChatGPT, or extend our existing BI tool? Honest answer in one table. No screenshots of competitors, no vendor-bashing — just the operational shape of each option, written down so you can decide.
| Dimension | Generic AI chatbots | BI / dashboards | Single-tool AI copilots | DARA OS |
|---|---|---|---|---|
| Where your data lives | You paste it in. Stays in the chatbot's training pipeline unless you pay for an enterprise tier. | Sits in your warehouse. You build pipes from POS, banking, CRM to it. Maintenance is on you. | Locked inside one app (CRM, finance suite, design tool). Cross-tool questions are out of scope. | Read-only connections to your POS, banking, accounting, CRM. DARA never copies — it queries in place. Multi-region sovereign (AU · UK · US). |
| Who QAs the output | Nobody. You verify every answer manually. Hallucinations stay your problem. | You build the math. You audit the math. You sign off on the math. Tool gives you a canvas, not judgement. | Vendor's model behind a black box. No human reviews your specific output. | Named human analyst on every quarterly engagement. QA'd before any insight lands in your inbox. Mistakes are owned by us, not you. |
| Currency · jurisdiction | USD English defaults. "Regulatory awareness" is generic and date-stamped to its training cutoff. | Whatever you build. Localising tax rules, currency, regulator templates is your project. | Vendor's home locale. Localisation is a feature request you wait for. | 11 jurisdiction playbooks live (AU · NZ · IN · NG · ZA · UK · US · MY · ID · TH · VN). Right currency, right regulator, right rulebook clauses cited in every brief. |
| Revenue impact per insight | Vibes. "This trend looks important." You translate to dollars. | You build the dollar column. You decide the impact band. You explain it to the board. | Tool-level KPIs (tickets closed, leads scored). Not group-level P&L. | Every insight quantified in your currency, with a revenue-impact band and a confidence score. Brief is written for the board, not the analyst. |
| How it stays live | You re-prompt. You compare answers. You forget last week's question. | You build dashboards. You configure alerts. You maintain the threshold logic. | Inside one product's update cycle. Cross-tool monitoring needs a separate stack. | Always-on. Weekly briefs land in your inbox. Anomaly alerts in real time. You don't ask DARA — DARA tells you. |
| Your data, their training | Most consumer tiers train on your inputs. Enterprise tiers cost separately and require legal review. | Stays in your warehouse. No AI inference unless you bolt one on. | Vendor terms vary. Often opt-out is buried. | Zero training on your data. 30-day prompt retention. Full data lineage on every output. Written into the terms, not the FAQ. |
- — a replacement for your accountant, lawyer, or board
- — a generic chatbot you can ask anything
- — a no-code BI tool to build pixel-perfect dashboards
- — a forecasting oracle (every output ships with a confidence range)
- — the operator terminal that turns scattered data into weekly operating decisions
- — a jurisdiction-aware analytical layer with a named human QA'ing every brief
- — always-on monitoring across every cost line, every cost centre, every entity
- — commercial-grade infrastructure (read-only · zero training · multi-region sovereign)
Real testimonials, coming as we ramp.
DARA is in the founding-customer phase. We won't fabricate quotes or borrow logos — customer stories will appear here as paying customers publish their results, with their permission and in their words. Want to be one of the first?
Founding-customer slots open.
The first 25 paying customers get hands-on onboarding from our Operations Desk, an indefinite 30% discount on the Scale tier, direct input on the product roadmap, and the option to feature their story here as a published case study.
See the founding offerAlready paying? Tell your story.
If DARA is already running in your workspace and you'd like to publish a short case study (real numbers, real outcomes, your wording — we never put words in your mouth), we'd love to feature you here.
Drop a CSV. Get a regulator-grade scorecard.
No signup. No demo call. Drop a sample of your real customer data (up to 200 rows) and we'll score it against the right playbook in under a minute. CBN, SARB, RBI — pick a market or let DARA auto-detect.
Three shapes. No public price list.
Pricing depends on your scale, your regulator surface, and which pillars you need covered — so we don't anchor on one number. What we will tell you up front: most operators start with a Paid POC on a single pillar (90 days · fee credits forward) and convert into an annual contract once it lands. Conversation-led commercials, papered properly.
Paid Proof-of-Concept
Most operators start here. Small enough to clear procurement quickly, structured enough to prove the daily brief on a single regulatory or operating pillar. Fee credits 100% toward your annual contract if you continue.
- ▸One workspace · one pillar · one jurisdiction
- ▸Daily DARA Engine brief · live audit log
- ▸Standard MNDA in place day one
- ▸Fee credits forward on conversion
Annual Operating Contract
The default shape once a POC converts. Scales with the regulatory surface you sit under (AML · RG · advertising · integrity for wagering; JORC · work-programme · native-title for exploration; the equivalent stack for whichever vertical you run).
- ▸Multiple workspaces · unlimited integrations
- ▸Expert Network jurisdictional rulebooks
- ▸Operations Desk success engineer
- ▸Quarterly deep-dive review sessions
Strategic Operating Partner
For regulated, sovereign, or category-defining operators. Air-gapped deployment available, custom rulebooks authored on request, white-label and reseller arrangements, direct line to the DARA team. Conversation-led commercials, papered properly.
- ▸Air-gapped / sovereign deployment option
- ▸Custom rulebooks authored on request
- ▸SOC 2 path · custom DPA · white-label
- ▸Direct line to DARA team
Running a café, bar, or small chain? There's a self-serve lane.
POS Live is the one surface where DARA carries a visible monthly price — built for SMB hospitality and retail operators who want the daily intelligence brief without a procurement loop. Connect your POS, get tomorrow morning's brief.